Language: English Frequency: Full time Fruition: On campus Duration: 9 Months
Understand and manage the balance between the creative and economic demands that define the fashion business.
Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art.
Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach.
Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide.
Learn how to launch a new brand, restyle a current one, and reactivate a dormant one in a course that privileges learning by doing.
Methodology and structure.
The IED Master in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations.
Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context.
The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.
Who is it for?
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator.
The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this
program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.
Why choose it.
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleased in this inspiring location.
Close partnerships with some of the most important and innovative fashion brands in Italy and from around the world will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master students enter the job market one year after graduation, according to data collected in November 2021.
About IED:
Accreditation
Our graduates and the brilliant positions of responsibility they occupy in the creative professions and enterprise tell the story of the excellence generated by IED.
It’s a success story that has contributed to the achievement of the official recognition, for the majority of IED courses, by the Ministries of Education and of Research in the countries where IED operates directly.
IED has also signed agreements with several prestigious academic institutes to offer double-branded courses at home and abroad, whose final diplomas are accredited by the partner institutions. For the 2012-2013 academic year, the institution in question is the University of Westminster in London.
IED educational program is based on course credits (CF) according to the most advanced european institutions of this area.