Specialized Master in Management for the Publishing Industry
ObjectifsThe programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.
This full-time programme lasts 12 months. It starts in September of every year and is organized in the following way:
- 6 months of full-time coursework - end of September until the end of March
- A company placement of at least 4 months starting in April
- An international seminar lasting between one and two weeks
- A professional thesis
Dirigé àEligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.
The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):
- A "Grande Ecole" degree
- A Master's degree (five years of study)
- A Post-graduate degree (over 5 years)
- A Bachelor degree with 3 years of work experience
- Other degree equivalent to the above
(please consult us)
DiplômeSpecialized Master in Management for the Publishing Industry
ContenuCourse modules
Courses are taught by ESCP-EAP permanent faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:
- Editorial management
- Corporate management for publishing companies
- Publishing law and finance
- Book marketing and sales
- Production techniques, Editing techniques
- International products and markets
- IT for publishing
- The publishing environment
- Publishing strategies
- Etc.
Modules
Module 1: Publishing Management
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
- Editorial Management
- Organization and management of an editorial project
- Operational/Production Management
Module 2: Management of Publishing Companies
Pr. Carole Bonnier, Ph.D. Management
- The Management of a Publishing company
- Accounting and Budgetary Management of projects
Module 3: Law and Economics in the Publishing sector
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
-Literary and artistic property rights
- Criminal law in Publishing
- Taxation in Publishing
- Employment Law
- Economics in the Publishing field
Module 4: Marketing and commercialization of books
Pr. Elisabeth Tissier-Desbordes, Ph.D. Management (HEC), ESCP graduate
Module 5: Realisation Techniques
Jacqueline Pieters, Production Manager-Advisor
- The production Chain
- Mock up
Module 6: Publishing techniques
Hélène Plaziat, Consultant-Advisor in Publishing Techniques
- Copy preparation
Module 7: Products and international markets
Catherine Mc Millan, Specialist in Publishing (in English)
- Spanish and South-American Publishing
- German Publishing
- Publishing in English-speaking countries
- African Publishing
- Co-Publishing
- English contracts
- The Publishing sector: the French market
Module 8: I.T. in Publishing
Philippe Marchand, Packager (pre-press – PAO)
- Numeric Pre-press
- Professional software
- Multi-support Publishing
Module 9: The Publishing Environment
Christine Parise, Asfored programmes director
- Issues and perspectives in Publishing
- Social Environment
- Image in publishing projects
Module 10: Publishing Policies
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
Christine Parise, Asfored programmes director
- Series of conferences animated by professionals from sectors of the Publishing field
- Visits of sites: distribution centre, industrial premises of book impression and design, photo agencies
- Integration seminar: the book village (‘le village du livre’)
Autre formation en rapport avec administration publique - gestion entreprise