Specialized Master in Marketing Management for the Pharmaceutical Industry
ObjectifsThe programme is designed for doctors, pharmacists, bio-tech engineers, chemists, dentists, surgeons as well as managers and scientists, training them in the fundamentals of management with special emphasis on bio-tech and pharmaceutical marketing & management. This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
Dirigé àEligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us
DiplômeSpecialized Master in Marketing Management for the Pharmaceutical Industry
ContenuCoursework is based on theory and pragmatic application. There are lectures, field work and case studies. Courses are led by both ESCP-EAP faculty members and experts working in the field:
Main subject areas
- Financial Management
- Management Control Organisation and Management
- Marketing Strategy
- Quantitative Management Methods
- Pharmaceutical Management
- Strategic Analysis for Pharmaceutical Labs
- Corporate Law
- Market studies
- Economics of Health and Medicine
- Hospital Management, etc.
Modules
- Fundamentals of Marketing:
- Principles of Marketing
- Research seminar