Master in Fashion Brand Management.
- Length: 1 year
- Study pace: Full time
- Education level: Master's degree
- Institute: Accademia del Lusso School of Fashion & Design
Start dates.
Milan Deadline
February 2019 / October 2019 (Italian) 31/01/2019 OR 02/10/2019
February 2019 / October 2019 (English) 31/01/2019 OR 02/10/2019
Program description.
The Master in Fashion Brand Management aims to train students to become competent professionals who are skilled brand managers. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives.
The subjects studied during this fashion brand management course focus on the luxury goods sector and the fashion industry, with consideration to the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using strategic marketing. This prepares graduates to manage the whole development and sales process of a product, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns
.
Curriculum.
• Made in Italy & Luxury Goods System
• International & Fashion Markets
• Luxury Marketing & Licensing
• Anthropology & Sociology of Fashion
• Fashion Communication & Web Fashion
• Retail Management
• Experiential Marketing & Branding
• Sales Techniques
• Buying Techniques
• Practical Workshops
• Workweeks
Career opportunities.
Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner
Admission requirements.
• 3-Year University degree or equivalent
• Suitable knowledge of English or Italian
Program content.
Example Subject Areas
• Made in Italy & Luxury Goods System
• International & Fashion Markets
• Luxury Marketing & Licensing
• Anthropology & Sociology of Fashion
• Fashion Communication & Web Fashion
• Retail Management
• Experiential Marketing & Branding
• Sales Techniques
• Buying Techniques
• Practical Workshops
• Workweek
Career Prospects.
Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner.
Applications.
Applications for 2019 are open
