Commentaire sur Specialized Master in Management for the Publishing Industry - Présentiel - 11ème - Popincourt - Paris
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Objectifs
The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.
This full-time programme lasts 12 months. It starts in September of every year and is organized in the following way:
- 6 months of full-time coursework - end of September until the end of March
- A company placement of at least 4 months starting in April
- An international seminar lasting between one and two weeks
- A professional thesis
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Dirigé à
Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.
The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):
- A "Grande Ecole" degree
- A Master's degree (five years of study)
- A Post-graduate degree (over 5 years)
- A Bachelor degree with 3 years of work experience
- Other degree equivalent to the above
(please consult us)
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Diplôme
Specialized Master in Management for the Publishing Industry
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Contenu
Course modules
Courses are taught by ESCP-EAP permanent faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:
- Editorial management
- Corporate management for publishing companies
- Publishing law and finance
- Book marketing and sales
- Production techniques, Editing techniques
- International products and markets
- IT for publishing
- The publishing environment
- Publishing strategies
- Etc.
Modules
Module 1: Publishing Management
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
- Editorial Management
- Organization and management of an editorial project
- Operational/Production Management
Module 2: Management of Publishing Companies
Pr. Carole Bonnier, Ph.D. Management
- The Management of a Publishing company
- Accounting and Budgetary Management of projects
Module 3: Law and Economics in the Publishing sector
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
-Literary and artistic property rights
- Criminal law in Publishing
- Taxation in Publishing
- Employment Law
- Economics in the Publishing field
Module 4: Marketing and commercialization of books
Pr. Elisabeth Tissier-Desbordes, Ph.D. Management (HEC), ESCP graduate
- Marketing
- Practical Marketing
- Commercialization
Module 5: Realisation Techniques
Jacqueline Pieters, Production Manager-Advisor
- The production Chain
- Mock up
Module 6: Publishing techniques
Hélène Plaziat, Consultant-Advisor in Publishing Techniques
- Copy preparation
Module 7: Products and international markets
Catherine Mc Millan, Specialist in Publishing (in English)
- Spanish and South-American Publishing
- German Publishing
- Publishing in English-speaking countries
- African Publishing
- Co-Publishing
- English contracts
- The Publishing sector: the French market
Module 8: I.T. in Publishing
Philippe Marchand, Packager (pre-press – PAO)
- Numeric Pre-press
- Professional software
- Multi-support Publishing
Module 9: The Publishing Environment
Christine Parise, Asfored programmes director
- Issues and perspectives in Publishing
- Social Environment
- Image in publishing projects
Module 10: Publishing Policies
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
Christine Parise, Asfored programmes director
- Series of conferences animated by professionals from sectors of the Publishing field
- Visits of sites: distribution centre, industrial premises of book impression and design, photo agencies
- Integration seminar: the book village (‘le village du livre’)
