Commentaire sur Specialized Master in Marketing Management for the Pharmaceutical Industry - Présentiel - 11ème - Popincourt - Paris
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Objectifs
The programme is designed for doctors, pharmacists, bio-tech engineers, chemists, dentists, surgeons as well as managers and scientists, training them in the fundamentals of management with special emphasis on bio-tech and pharmaceutical marketing & management. This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
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Dirigé à
Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us
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Diplôme
Specialized Master in Marketing Management for the Pharmaceutical Industry
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Contenu
Coursework is based on theory and pragmatic application. There are lectures, field work and case studies. Courses are led by both ESCP-EAP faculty members and experts working in the field:
Main subject areas
- Financial Management
- Management Control Organisation and Management
- Marketing Strategy
- Quantitative Management Methods
- Pharmaceutical Management
- Strategic Analysis for Pharmaceutical Labs
- Corporate Law
- Market studies
- Economics of Health and Medicine
- Hospital Management, etc.
Modules
- Fundamentals of Marketing:
- Principles of Marketing
- Research seminar
- Pharmaceutical Marketing:
- Pharmaceutical Marketing 1
- Pharmaceutical Marketing 2
- Panels & Database management
- Strategy & Management:
- Corporate Strategy
- Competitive Analysis
- Management
- Data Analysis
- Product Manager
- Markstrat & Marketing Seminar
- Pharmaceutical Marketing Strategy
- New Product Management
- Marketing – Communication, REPS
- Advertising
- Reps Management
- New Perspective & Business
- Pharma-economic environment
- Generics Marketing
- Sector Analysis and Trends
- International Business & Marketing
- International Marketing
- International Business
- Biotechnology Management
- Business Development
- Biotechnology Consulting & Management
- Entrepreneurship and Tech Clusters
- Performance, Evaluation & Audit
- Performance, Cost Control & Measurement
- Applied Cost Control and Audit
